Proyecto sobre la planificación de desfile y estrategia de comunicación para la marca argentina JT.
Project overview
Overstimulated. JT Runway Production Campaign
Overstimulated is a full runway production and campaign concept developed for the Argentine brand JT. Inspired by the idea of visual overstimulation and contemporary saturation, the project explores how these themes can be translated into a fashion experience aligned with JT’s bold, urban identity. The work includes the complete production of a fashion show: guest list design, PR coordination, social media planning, and a promotional campaign, building a dynamic, cohesive, and culturally relevant fashion narrative for the brand.
Overstimulated is a full runway production and campaign concept developed for the Argentine brand JT. Inspired by the idea of visual overstimulation and contemporary saturation, the project explores how these themes can be translated into a fashion experience aligned with JT’s bold, urban identity. The work includes the complete production of a fashion show: guest list design, PR coordination, social media planning, and a promotional campaign, building a dynamic, cohesive, and culturally relevant fashion narrative for the brand.
CAMPAÑA PUBLICITARIA
INVITACIONES
VIP
Generales
Estilismo, producción y dirección: Sofía Cabello
Maquillaje, peinado y modelos: Nicolás Castelli (look 1), Camila Giovannini (look 2) y Valentina Rozenmuter (look 3)
Vestuario: Les Habit (look 2 y 3)
Fotografía y edición: Catalina Kuklis
Producción de Modas II. Cátedra Valeria Sandler Obregón.
